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Tune Up Your Email Newsletter To Be Compliant With Anti-spam Filters
In this article we ll continue talking about how to create a healthy email message and give a few tips how to survive anti-spam filters. Anti-spam filters catch every incoming email before it is delivered into the inbox and review it. They use a scoring system to classify an email as spam or legitimate. These filters (you might have heard about SpamAssassin, SpamProbe, or SpamCombat) look for certain patterns in the message, and assign "spam points" to it based on certain criteria: words, phrases, or even colors.
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